01_abriendo.gif

Words of Inequality

Words of Inequality

Words of Inequality

Brief
Trace the history of a word and show how & when it became part of the English Language. Use your typographic skills to inform, interpret and express your findings.

Response
Given that linguists have observed that words to address women undergo degradation in meaning in a larger proportion than words to describe men; I designed a publication that reveals embedded sexism in language and exposes how it hasn’t evolved in the favour of women.

 Through French fold, the reader can tear pages, find derogatory terms and learn about gendered words against women.

Through French fold, the reader can tear pages, find derogatory terms and learn about gendered words against women.

IMG_8709.gif
IMG_8587.jpg
 I discovered that sexists of the 14th century respelled female (from French femelle) as an analogous form of male, to reinforce male precedence in all things.

I discovered that sexists of the 14th century respelled female (from French femelle) as an analogous form of male, to reinforce male precedence in all things.

IMG_8705.jpg
 As the book plays on the impact of language on women, I used a typeface that evinces the impact of women on the ‘mechanical notation and arrangement of language’ -Typography. That is why I have chosen to only use Adobe Caslon Pro, designed by female type designer Carol Twombly.

As the book plays on the impact of language on women, I used a typeface that evinces the impact of women on the ‘mechanical notation and arrangement of language’ -Typography. That is why I have chosen to only use Adobe Caslon Pro, designed by female type designer Carol Twombly.

IMG_8717.jpg
IMG_8593.jpg
IMG_8594.jpg
IMG_8648.jpg